Creative and branding
Creative that earns the click
Identity, design and the ad creative your campaigns run on. On Meta in particular the creative is not the decoration, it is the targeting.
The creative is the campaign
On Meta especially, you can have the audience and the budget right and still get nothing, because the algorithm finds people using the ad itself. Creative is the lever with the most movement in it, and the one most often left to whatever was lying around.
We make the identity and we make the ads, so the two are not arguing with each other.
Decide it once, then make it
- 01
What it has to do
A brand built to win awards and a brand built to sell are not the same brief, and it is worth saying out loud which one you want.
- 02
The look
Identity, type and colour, decided once, so everything made afterwards is quicker and cheaper.
- 03
The assets
The actual ads, in the sizes and formats each platform wants, rather than one design squashed into six shapes.
- 04
The rules
Written down, so it survives contact with everyone who touches it after us.
Three ways in
Brand identity
Logo, type, colour and the rules that stop it falling apart the moment somebody else opens the file.
Ad creative
Static and video built for Meta and Google, in formats that suit where they will actually appear.
Brand guidelines
Written down, so your team and ours produce the same thing without having to ask.
Straight answers
Can you work with the brand we already have?
Yes. Most of what we make sits inside a brand that already exists, and we would rather work within it than argue with it.
Do we have to run our ads with you?
No. We will make the creative for whoever is running them.
How many versions of an ad do we make?
Enough to test properly. On Meta that usually means several genuinely different ideas rather than one idea in six colours, because the algorithm needs something real to choose between.
Do you do video as well as static?
Yes, both, in the formats the placements actually want rather than one landscape file cropped four ways.
Start a project
Tell us what you are trying to say and who needs to hear it. We will come back with a view on whether we can help and what it would take.