The AI Paid Media Kit
Run your own paid media with AI
A written, self paced paid media course that takes you from nothing to live Google and Meta campaigns you actually understand, with AI doing the heavy lifting and you keeping control of the money.
Full price £494£395 one off, including VAT
20% off, limited time
From nothing to live campaigns, step by step.
Not ready to buy? Take module 2 free, four lessons, about 26 minutes.
Take module 2 free
Google Premier Partner 2026
Awarded annually to the top 3% of participating Google Partners in each country.
- 47 lessons
- 62 prompts and 6 report templates
- Lifetime access, no subscription
What two early users said
I was looking for a guide to help me get up to speed with AI and found this one. It helped me go from not knowing anything about AI to setting up my own paid media accounts for my business in about a week, really simple and easy to follow. Highly recommended!
Didn't want to get left behind with everyone else using AI for their ads, so tried this kit. Gives you everything you need to run your own ads from scratch. Really easy to follow.
The decisions, then the buttons
Most paid media training teaches you the buttons. This teaches you the decisions, and then hands the button pressing to AI. You set up Claude, connect it to your ad accounts, and work through building a campaign properly: what a customer is worth, what you can afford to pay for a lead, tracking that you have proved actually works, and a weekly routine that takes twenty minutes.
It is the same ground we cover in our bespoke training, written down and sold at a fraction of the price. It is the kit we would hand someone who wanted to do this themselves and do it properly.
We are a Google Premier Partner and we run this exact setup on our own accounts. Nothing in here is theoretical.
Eight modules
- 01
Getting Claude working
Set Claude up, learn to brief it properly, and watch how it behaves when it does not know something, before it is anywhere near your money.
- 02
What a customer is worth
The one number everything later comes back to, worked out from your own sales rather than a rule of thumb.
- 03
Setting up the accounts
Google Ads, Meta Business Manager, your page, and the two tools that let Claude reach them all.
- 04
Where to send your ads
Optional. Whether the site you already have is fit to send ads to, how to fix it if it is not, and how to get a tracking tag onto it when you cannot edit the code.
- 05
Research and creative
What people actually search for, who you are talking to on Meta, what your competitors have been running for months, and the ads themselves.
- 06
Tracking first, then the build
Conversion tracking proved to be working before a penny is spent, then the campaigns themselves.
- 07
Reporting
Six reports that come back written in plain English saying what happened and what to do, rather than dashboards you have to interpret.
- 08
Ongoing management
Five alerts that watch while you are not looking, twenty minutes on a Monday, and the discipline to change less than you want to.
- 47
- lessons
- 62
- prompts, written and ready to paste
- 6
- report templates
- 5
- alerts that email you
And 62 prompts like this one
Every prompt is written to be pasted straight into Claude. The words in red are the only parts you change.
I can afford [£X] per lead and roughly [X]% of clicks turn into leads on my landing page. Work out what my maximum cost per click should be, show me the arithmetic, and tell me what it means if my conversion rate turns out to be half what I assumed.
What comes back: a bid cap with the sums shown, and what happens if the assumption is wrong.
Take module 2, free
The whole of module 2, "What a customer is worth", free and in your own account. Four lessons, about 26 minutes, no card and no trial. It is the real module out of the kit, not a cut down version of it. If it is useful you will probably want the other seven, and if it is not, you have lost 26 minutes.
01 · 5 minutes
Get your numbers out
02 · 9 minutes
What a customer is worth
03 · 9 minutes
What you can pay for a lead
04 · 3 minutes
Write your numbers down
Who it is for
This is for you if
- You are spending, or about to spend, somewhere between a few hundred and a few thousand a month
- You would rather run it yourself than hand it to an agency
- There is someone who will own it for twenty minutes a week, even if that someone is you
- You want to understand what is happening, not just receive a report
This is not for you if
- You want it done for you. Our bespoke training or a retainer is the better answer
- You are looking for tricks rather than a system
- You are not willing to pay for the tools it runs on, which is the next section
Results from campaigns our team runs
These come from Create28 client accounts. Same methods, our hands on the controls. We are showing them so you can judge whether the people who wrote this know what they are doing.
- 5x
- Spend increased more than fivefold while cost per lead fell 19%
- 58%
- More leads, on 49% more spend, with cost per lead down 5%
- £5.80
- Cost per lead held under £6 while leads rose from 645 to 1,835
Google Ads accounts, June to August 2026 compared with March to May 2026. Client names withheld.
The tools are not included, and there is no version of this without them
The kit teaches you to run paid media with three pieces of software, and all three are subscriptions you buy yourself, in US dollars, from the companies that make them. We would rather you knew that now than after you had paid us. We name them, and show you how to set each one up, inside the kit.
- Claudeabout £15 a month per personThe AI itself.
- A connectorabout £30 a monthLinks Claude to your Google Ads and Meta accounts so it can read them and make changes.
- A creative toolfrom about £18 a monthCompetitor ad research, and generating ad creative in your own brand.
One person can run the whole thing on roughly £62 a month. A team of three on shared plans comes to about £92. All three are billed in US dollars by the companies that make them, so the amount that reaches your card in pounds moves with the exchange rate, and most cards add a small fee on a foreign payment. These figures are rounded conversions, not quotes, and the prices are theirs rather than ours, so check before you buy.
Some of the tool links in the kit earn us a commission. We recommend them because we use them ourselves, and it makes no difference to what you pay.
Straight answers
Is it video?
No. It is written, in short lessons with a checklist at the end of each one. You can read it at your own pace and go back to any part of it without scrubbing through a video.
Is there a community or a call?
No. It is the kit and the templates. If you want us in the room, that is the bespoke training.
Will it work for my business?
It works for businesses selling something with a value you can put a number on, to customers in the UK, through Google Search and Meta. If you sell something very unusual, ask us before you buy.
How long does it take?
About five hours of reading, spread over as long as you like. Realistically a fortnight from starting to having campaigns live, most of which is waiting for accounts and tracking rather than reading.
Can I not just learn this on YouTube?
You can, and some of it is good. The difficulty is telling which parts are current, which apply to a business like yours, and which exist to sell you something. This is one route through, in the right order, that we use ourselves.
What if I have never run a campaign before?
That is exactly who it is written for. It assumes nothing, including that you have never used AI. Module one is getting Claude working, and it starts at creating the account.
Full price £494£395
one off, including VAT
Launch offer, 20% off, limited time
- Launch offer. The price goes to £494 when it ends.
- Everything above, immediately, in your own account
- Yours to keep, including future updates to the kit
- UK businesses only for now
- Immediate access, so no refunds for a change of mind. You confirm that at checkout.
- No upsells. Buying this does not put you into a sales sequence.
We charge clients a monthly retainer to do this for them. This is £395, once.
Last updated September 2026.
The bespoke training
If you have read this far and thought you would rather someone did this with you, we run the same material as bespoke training on your own accounts, with your team in the room, three sessions.
Or, if you would rather not do it at all, we run Google and Meta campaigns for clients as a managed service.