Google Ads AI Max, and what it changes
Google switched this on for a lot of accounts without anybody choosing it. What it actually does, how to tell whether it is running in yours, and the reporting change most people miss.
· 8 min read
Google Ads guides
Guides
Practical guides to running Google Ads with AI, from a Manchester Google Premier Partner.
How to use AI for Google Ads
There are two completely different things people mean by AI in Google Ads. Knowing which one you are talking about is most of the battle.
· 8 min read
Google Ads keyword research with AI
Keyword Planner gives you volume. It does not tell you which of those searches are from someone ready to buy. That is the part AI is actually good at.
· 7 min read
Google Ads conversion tracking, done properly
The most expensive mistake in Google Ads is not a bad ad. It is an account confidently optimising towards the wrong thing.
· 7 min read
How to audit your Google Ads account with AI
Most audits start with the ads, which is the least important thing in the account. Here is the order that actually finds the money.
· 6 min read