Understanding paid media and AI
How the platforms actually buy media now, where AI genuinely helps, and where it quietly wastes budget. Audience thinking, offers, creative and the numbers that matter.
Three part training, delivered by Create28
AI paid media training for your team
A practical three part training session, delivered to your team on your own accounts. It takes them from understanding how AI and paid media fit together, through setting up the software and tracking, to reporting and ongoing management. Taught by a Google Premier Partner that runs these campaigns every day, in person in Manchester or remotely.
Google Premier Partner 2026
Awarded annually to the top 3% of participating Google Partners in each country.
01 The three partsPart 01 Part 02 Part 03
What the training covers
Setting up the software and tracking
Account structure, campaign build, AI tools for research, copy and creative, then conversion tracking set up properly so the data you make decisions on is clean.
Reporting and ongoing management
A reporting rhythm your team can keep, what to change and when, budget decisions, and the weekly checks that stop a working campaign from drifting.
02 Outcomes
What your team walks away with
Sessions are delivered for your team, using your accounts and your goals, either in person in Manchester or remotely.
- Build and launch campaigns without waiting on an agency
- Use AI for research, copy and creative with a clear process
- Trust your tracking and know what a conversion really costs
- Report in a way the rest of the business understands
Find your starting point
Five quick questions
Answer five questions and we will be in touch to discuss a training plan shaped around where your team is now, not a generic syllabus.
Question 1 of 50%